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Gazeteler için yeni gelir kaynağı : uygulamalar 27/01/2010

Posted by Aykut ARIKAN in Uncategorized.
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Çağan Çağlar’dan:

Gazete tirajları ve gelirleri son 10 yılın en büyük çözümsüz sorularından birisi. Azalan tiraj ve gelirler karşısında gazete firmaları ücretli içerik yolunu (paid content)zorlayan stratejiler geliştiriyorlar birbiri ardına.

Kullanıcıların ise yorumu çok net; Ücretsiz başka yerde bulabildiğim içeriğe neden para vereyim ki?

Ücretli sunulacak içeriğe verilecek ekstralar ise kaynak gücü v.s. gösterilerek hep kısıtlanıyor nedense. Bu konudaki en güzel örnek Financial Times‘dan. Bir biri ardına geliştirdikleri uygulamalar ile ücretli aboneliği sonuna kadar zorlayacaklar görünüyor.

Kullanıcılardan sadece internet için para almayı düşünmek te çok mantıklı değil. Apple sayesinde mobil kullanıcılar itunes’a zaten para ödemeye alıştılar. En çok indirilen ücretli uygulamalar oyunlar olsa da gazete haberleri, çeşitli mobil fonksiyonlar sunan uygulamalar da başı çekiyor.

En iyi ücretli örneklerden biri Guardian‘a ait aplikasyon. Marka, Iphone uygulamalarının 70 bine yakın indirildiği haberini kendi teknoloji blog’unda ‘Uygulama 2.39 Paund olmasına rağmen, bu başarı Iphone kullanıcılarının ödeme yapmaya istekli olduklarını göstermektedir’ sözleri ile anons etti.

Kullanıcıların başka hiç bir yerde bulamayacakları bir ‘hizmet’ para almanın tek yolu.

Ama endüstri para bulmaya çalışmaktan, bu ‘hizmetin’ ne olabileceğini düşünmeye pek vakit ayıramıyor gibi…

‘Markalı’ içerik hiç bir zaman ölmez, ölmeyecek te. Ama formatta değiştirecek.. Okur ve kullanıcıların ihtiyaçlarının nereye, ne şekilde kaydığını takip eden, ve buna yönelik hızlı aksiyon alanlar da kazanacak.

Kazananın kimler olacağını da hep beraber 2010’lu yıllarda göreceğiz.

Reklamlar

Thinking Big: How the Creative Class Is Changing Business 27/01/2010

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From the Creative Class:

by Steven Pedigo

lightbulb
Richard recently appeared on Big Think to share his ideas on how the Creative Class is impacting the way businesses think.

Now more than ever, companies need unconventional thinking to work within the new rules set by the economic recession. Richard Florida has persuasively demonstrated how artists, scientists, engineers, writers, musicians and more can revitalize an entire city from urban decay. With today’s companies dealing with a deep recession, what can members of the Creative Class do for businesses?”

What should we rename ‘FP8′? 27/01/2010

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From Gary Finnegan (Blogactiv):

“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
– William Shakespeare

EU officials are toying with the idea of renaming Europe’s Framework Programme for Research and Technological Development. At present, the seventh framework programme (FP7) is under review and governments are already jockeying for position in the battle for funding that will precede the launch of ‘FP8′.

The idea of renaming FP8 should be welcomed given its potential to improve public understanding of what the EU does in terms of its multi-billion euro support for research. 

The move should also be welcomed by looking to improve SME involvement in the framework programmes. The trouble with the rather lengthy current title is that so few European citizens know what it it’s all about.
Imagine the framework programme were a product given to marketeers and brand managers to sell to the public. They would surely have come up with something shorter than the Framework Programme for Research and Technozzzzz…..

And they would have avoided adding yet another acronym to the alphabet soup of European science jargon. Who needs the FP8 when we already have ERA, ERAB, REA, ESF, COST, EIT, and KICs?

So. What should it be called? 

Well, it has to be short, simple and, ideally, work in several langauges. At the very least it should translate readily or use familiar terminology.

One sugguestion might have been to go for something like Euroscience – but this is already taken.
You might prefer Euroresearch or Euroinnovation, although those are (a) not as linguistically universal and (b) not strictly accurate since the focus is on science and research rather than specifically on innovation.

How about SciFund? Or ResFund?

“Have you put in your SciFund grant application?”

Works for me.

Let us know what you think…

Unlocking Creativity 27/01/2010

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From Idea Connection:

If knowledge is the mind of the Talent Age, creativity is its heartbeat.

A Transatlantic Innovation Dialogue 27/01/2010

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From the EU:

A recent initiative between the EU and the US is to start a Transatlantic Innovation Dialogue as part of the Transatlantic Economic Council. This Council works on better mutual recognition of existing regulation. But the new emphasis is on future Innovations – such as electric cars, smart grids, eco-efficient or nanotech-based products – which will […]

Bill Gates says innovation can leverage change 27/01/2010

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From MSNBC Innovation:

In this file photo, Microsoft co-founder Bill Gates makes remarks at the National Conference of State Legislatures heldJuly 21, 2009 at the Pennsylvania Convention Center in Philadelphia. The needs of the poor are greater than the money available to help them, but that’s not enough to discourage Bill Gates in his work as co-chair of the world’s largest charitable foundation.

2010: The Year of Innovation 27/01/2010

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From Schumpeter’s Century:

Thomas Friedman issues the call, which should be shouted from the rooftops (NYT):

What the country needs most now is not more government stimulus, but more stimulation. We need to get millions of American kids, not just the geniuses, excited about innovation and entrepreneurship again. We need to make 2010 what Obama should have made 2009: the year of innovation, the year of making our pie bigger, the year of “Start-Up America.

"VALLEY OF THE WOLVES"- ISRAEL 15/01/2010

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Fron Deniz Tansi International:

Series of the Valley of the Wolves become a ‘decoder’ for Turkish viewers since 2003. Serie which is called by her fans as ‘valley’ completed the 7th year and reached to the international format with Valley of the Wolves Iraq. Serie applicated Ergenekon case’s PR from 2007 reluctantly. Valley of the Wolves Iraq emphasized regional peoples’ fraternity against US invasion in the context of Islamic sensitivities and Ottoman past. In spite of Ottoman approach, Turkishness was considered as a founder element. Meanwhile serie’s heroic character Polat Alemdar took the revenge from US commander who was put sacks on Turkish officers heads in Erbil.
Valley of the Wolves Gladio recently tried to show that NATO’s Cold War network which was called Gladio in Italy and Turkish branch was named as ‘counterinsurgency’ still continues. İskender Büyük character was evaluated as a composition about Turkish agents situation, why they call themselves as to serve Turkish state and nation but in fact to US and Israel.

Valley of the Wolves’ advertorial was done in Valley of the Wolves Iraq. However, serie’s producers announced that, the time is Valley of the Wolves Palestine’s turn. It seems that, the new film guaranteed viewing records. Why in the last episode of the serie, Polat Alemdar impressed Israeli consulate, killed all Israel’s security service agents and escaped his closest guy Memati Baş’s son. According the serie’s scenario, Israel didn’t condemn Turkey because of child snatching. The serie’s producers repeated their allegations from Valley of the Wolves Iraq related Israeli doctor’s organ trade. According to valley’s producers, Israeli media published these allegations.
When Polat Alemdar was killing the last Israeli agent in consulate, agents’ blood bounced to Israeli flag. After the serie’s last episode, Israel’s deputy foreign minister Ayalon summoned Turkish ambassador Oğuz Çelikkol to his room in Knesset. He has invited Israeli press to his room and told them in Hebrew, ‘look, he is sitting on the lower level from us, on the table only Israeli flag stands and we do not smile’. The behaviour was out of diplomatic kindness and was just like a child’s attitude. In fact Israeli foreign minister and leader of Israel Beytinu Party, Avigdor Lieberman damages Israel’s foreign policy not only related Turkey but also in many events and countries. But this situation is Israel’s own problem.

Losing Turkey means ‘strategic desolation’ for Israel. On the other hand, Turkish-Israeli tension started with ‘one minutes’ crisis by Turkish PM Erdoğan. In the first year of the bilateral stress, reached worse point. In October 2009 drill crisis, after serie of Farewell crisis which concern Israeli soldiers as baby killer in Gaza operation deepened the crisis. And the serie was broadcasted in state run TV. (TRT)

Despite crisis, some positive steps were observed since Republic Day of Turkey. (October 29)Israeli trade minister Ben Eliezer attended Turkish embassy’s reception in Tel Aviv. He has given messages as frankly. Ben Eliezer visited Turkey in November 2009. In December Turkish president Gül and Israeli president Peres met in Kopenhag during Climate Summit and peres repeated his invitation to Turkish president. After the summit, Turkey offcially invited Israeli defence minister and Labor Party’s
leader Ehud Barak. The invitation was scheduled for January 17, 2010. However Valley of the Wolves Ambush broke the process. Aforementioned Ayalon’s kindness risked Barak’s scheduled visiting. Ayalon considered something about the behaviour, it was not agreed by Turkey. At last, Israeli PM Netenyahu intervened into the process. And he declared that, Ayalon apologised from Turkey. Turkey will evaulate the situation. Withdraw the ambassador from Israel is among the options.
Turkish PM aware of creating popularity in the Middle East with anti Israeli discourse. He is awarded by King Faisal prize by Saudi Arabia. But it must be understood that, foreign policy can be done with benefits not emotions.

Ayalon’s inconsiderateness is the fact. But the situation must not be used an opportunity to legitimize of Neo Ottoman policies. Israel is US’ strategic partner but also Saudi Arabia is one of the partner of US. It must not be forgotten that, Turkey is member of NATO and ally of USA.

There was an interesting incidence that Lebanon PM Hariri was in Turkey during ‘lower sofa crisis’ Hariri tries to cover Hizballah’s political situation why the organization is one of the coalition partner in his cabinet. It means also to keep Iran’s nuclear position why Hizballah is Iran sponsored militant organisation. But Hariri’s bloc and Hizbalah’s bloc were competitors in Lebanon elections. Hariri is a pro western Arab leader and closer with Saudi Arabia.

Series and films can create an illusion for Turkish foreign policy an even anti Israeli discourse could build a popularity for Turkish PM.
On the other hand Jordan, Lebanon (PM), Saudi Arabia and Egypt would not applicate anti Western approaches and not beliavable.

In the conclusion, like Israel and Saudi Arabia samples, each country has a different route to connect with US. Expectation from Turkish policy to get a balance with great powers (include Russia and China) and regional powers (include Israel,Iran, Saudi Arabia). It means to have connections with all parties. Why it is different from Cold War. And also Turkey’s alliance to the West is essential with US and EU.

Through Arab countries facilitating to reach US patronage can be attractive with new Ottoman dreams for the current political spectrum in Turkey and can be gained new domestic political steps. Radical movements in Israeli cabinet can serve to the policy. But pro US Arab opening could conclude that, Turkey can be a further actor for Valley of the Wolves Iran.

New films’ most important adventure can be realized in Kurdistan Regional Government’s plato in Iraq.

EU innovation chief to leverage structural funds for research 14/01/2010

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From EurActive:

Europe’s incoming innovation commissioner is pledging to tap the EU’s structural funds to build research infrastructure and capacity. Máire Geoghegan-Quinn also revealed she would chair meetings of EU commissioners with responsibilities for innovation as part of her new ‘cross-cutting’ portfolio.

Does Entrepreneurship Education Lead to More Start-ups? 14/01/2010

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From Campus Entrepreneurship:

NO, according to a new study from the Kauffman Foundation (did you expect someone else to publish an entrepreneurship study? — yes, there is a monopoly in entrepreneurship research, but that is a discussion for another day).

The Venture Capital Blog at the WSJ highlights the research by Dane Stanler and Paul Kedrosky. They find that recessions, taxes, venture capital levels, and entrepreneurship education do little to affect new firm foundation. In fact, they found that during the period 1977-2005, start-up levels remained nearly constant (fluctuating between 3-6% a year). Here is a snippet from the WSJ:

Even entrepreneurship education and venture capital don’t seem to have a noticeable effect on start-up creation. The late 1970s to early 2000s “experienced a veritable explosion in efforts to promote and increase new-firm formation,” the authors write, pointing out that more than 2,000 universities offered entrepreneurship courses in 2005 compared with 200 in the late 1970s. At the same time, the amount of capital raised by venture firms rose to $100 billion in 2000 from $424 million in 1978, all the while the levels of start-up formation remained flat.

Awhile back we posted on the SBA study by Chad Moutray that found entrepreneurs are not business majors. This led to a paper by yours truly asking if all the money spent on entrepreneurship education was wasteful?

More questions: Are new firms the correct variable to measure? Are all start-ups equal? What about job creation? Is that really what we are after here? Or living standards and incomes? Lots more questions to be investigated surround entrepreneurship education and new venture creation. What are your thoughts on these studies?