Aykut ARIKAN

Thinking Big: How the Creative Class Is Changing Business 27/01/2010

From the Creative Class:

by Steven Pedigo

Richard recently appeared on Big Think to share his ideas on how the Creative Class is impacting the way businesses think.

“Now more than ever, companies need unconventional thinking to work within the new rules set by the economic recession. Richard Florida has persuasively demonstrated how artists, scientists, engineers, writers, musicians and more can revitalize an entire city from urban decay. With today’s companies dealing with a deep recession, what can members of the Creative Class do for businesses?”