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CHAPTER 03

Scope and Fields of Study

Innovation Process

  • Creativity, Idea Generation and Idea Management
  • Basic Research
  • Applied Research
  • Development
  • Prototyping
  • Commercialization
  • Pre-launch Commercialization: Positioning
  • Launch and Marketing Work
  • Pots-launch Commercialization: Tweaking

Types of Innovation

Models of Innovation

Organizational Knowledge

Social Innovation and Organizational Change

Collaboration and Strategic Alliances

Reklamlar
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