Innovation Process
- Creativity, Idea Generation and Idea Management
- Basic Research
- Applied Research
- Development
- Prototyping
- Commercialization
- Pre-launch Commercialization: Positioning
- Launch and Marketing Work
- Pots-launch Commercialization: Tweaking
Types of Innovation
Models of Innovation
Organizational Knowledge
Social Innovation and Organizational Change
Collaboration and Strategic Alliances
Aykut ARIKAN 